Andreas Hedman
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Outlet Store Manager

BSH Home Appliances AB · feb 2022–jun 2024

Full responsibility for store operations, sales and results.

The Assignment

The assignment meant taking full responsibility for an outlet store's operations, sales and results — including staff, daily work and profitability — while also finding new routes to sales. The challenge was to balance daily operations, professional customer service and profitability, while growing the business over time.

Approach & Responsibilities

Operations and daily work

Led the daily work in the store.

Staff and leadership

Responsible for the team, with hands-on leadership.

Sales and profitability

Results responsibility with a focus on profitability.

Customer service

Professional service as a top priority.

Key Decisions

A key part of the work was developing online channels as a new sales route alongside the physical store. The goal was to broaden sales and reach more customers without losing the personal touch. The new channel was built into daily work, keeping customer service as the foundation of the business.

Results

The work built a strong operation focused on profitability, professional customer service and a new online sales channel.

Sales growthRedigerbar
Customer satisfactionRedigerbar
New channelRedigerbar

Specific figures can be added here once available.

Key Takeaways

  • Combining daily operations with new sales routes requires clear structure.
  • Profitability and good customer service go hand in hand.
  • Hands-on leadership keeps the team steady through change.

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